An online casino is a virtual gaming environment where players can interact and play real money games. Like a brick-and-mortar casino, online casinos offer a full selection of games and, in some cases, also allow players to participate in online sports betting. Because transactions involve real cash, online casinos must be strict about ensuring that games are fair and regulated.
The most popular casino games online include video poker, slots, and table games. In addition, many online casinos offer lottery-style games and keno. Most of these games are played against a computer, but some also let players interact with live dealers and other users. Some online casinos also offer loyalty bonuses, which give customers extra credit or merchandise when they play for a certain amount of time.
To attract new customers, casino online sites use digital marketing tactics, such as search engine optimisation (SEO), social media, push notifications, and paid traffic. They also focus on customer service and gamification. For example, they may create leaderboards or challenges that encourage players to compete with each other. They may also offer customer surveys and feedback forms.
A good casino online site should offer hundreds of games, including classics like blackjack and roulette. It should also have a variety of slot games, video poker, and specialty games. In addition, it should support a wide range of banking options and accept dollars as a currency. It should also have a dedicated customer service team available to answer queries and solve problems.